Empathy, Strategy, Adaptability. Repeat.

I’m a full-stack product designer who enjoys the focusing on user needs, business goals, and cross-functional collaboration. From discovery research to polished UI, I design with intention, ship with impact, and think in systems.

🧠 Product partner, not a pixel pusher. I believe in true partnership with product and engineering, building together, not in silos. I’m often pulled into early stage strategy and love shaping ambiguous problems into structured opportunities.

📈 Metrics matter. Whether it's increasing engagement, boosting conversion, or scaling design systems, I focus on outcomes over output.

🔍 Data informed, human centered. I balance qualitative insights with behavioral data to design for real people, not just personas. And yes, I nerd out over a usability studies.

😎 Cool with chaos. Ambiguity doesn’t scare me. North stars guide me. I’ve been the go to facilitator for workshops and roadmap planning sessions, and teammates come to me for big picture feedback and product thinking.

Core Principles:

• Know your users deeply (and talk to them often).

• Design for business impact, not just beauty.

• Build with scale in mindsystems > snowflakes.