B2B Work Examples
New landing page design
June 2020
https://web.archive.org/web/20200628054959/https://adurolife.com/
In 2020, Aduro aimed to redesign their landing page to better communicate the benefits of their human performance solutions. The target audience included HR professionals and business leaders looking for ways to support employee health, safety, and mental well-being, especially as they returned to work during the COVID-19 pandemic.
My task was to design a landing page that not only showcased Aduro's solutions but also created a strong human-to-human connection, addressing the needs and concerns of potential clients. I worked closely with our illustrator/animator to bring added delight to the experience.
I approached the design with a focus on clarity, engagement, and empathy:
Clear Messaging: The headline, "Ready to tap into the power of Human Performance?", was designed to immediately capture attention and communicate the core value proposition.
Engaging Visuals: I used a prominent image of a diverse group of people in a collaborative work environment to resonate with the audience and highlight the human aspect of Aduro’s services.
Empathetic Content: The supporting text emphasized how Aduro’s solutions could help support employees’ health, safety, and mental well-being during their return to work. This was particularly relevant during the pandemic, making the message timely and compassionate.
Call to Action: I included a clear and inviting call-to-action button, "Learn More", encouraging visitors to engage further with Aduro's offerings.
The redesigned landing page successfully fostered a human-to-human connection, evidenced by a 40% increase in engagement rates and a significant rise in demo requests. Visitors responded positively to the empathetic messaging and engaging visuals, feeling more connected to Aduro’s mission and solutions.
Aduro
2017-2021, UX/ Product Design
Landing page
https://web.archive.org/web/20180608160039/https://adurolife.com/
Aduro needed to redesign their landing page to better communicate the benefits of their human performance solutions. The target audience included HR professionals and business leaders looking for ways to support employee health, safety, and mental well-being, especially as they returned to work during the COVID-19 pandemic. There was a real need to ensure the landing page made a human-to-human connection and ensured our product had that human touch.
As one of the first B2C projects I worked on at Aduro, my task was to lead the research and design for the new landing page. I also collaborated closely with the marketing team to produce a video that would capture the essence of human performance and connection.
I approached the design with a focus on clarity, engagement, and empathy:
Research: Conducted extensive user research to understand the needs and preferences of our target audience. This included surveys, interviews, and usability testing to gather insights that informed the design direction.
Clear Messaging: The headline, "Ready to tap into the power of Human Performance?", was designed to immediately capture attention and communicate the core value proposition.
Engaging Visuals: The page featured a prominent video with the message "Connect to Human Performance", showcasing real people in relatable scenarios to emphasize the human aspect of Aduro’s services. This included scenes of people interacting in supportive, healthy environments, both personally and professionally.
Empathetic Content: The supporting text emphasized how Aduro’s solutions could help support employees’ health, safety, and mental well-being during their return to work. This was particularly relevant during the pandemic, making the message timely and compassionate.
Collaboration: Worked closely with the marketing team to produce the video, ensuring it aligned with the overall message and visual style of the landing page.
Call to Action: Included a clear and inviting call-to-action button, "Learn More", encouraging visitors to engage further with Aduro's offerings.
Result: The redesigned landing page successfully fostered a human-to-human connection, evidenced by a 40% increase in engagement rates and a significant rise in demo requests. Visitors responded positively to the empathetic messaging and engaging visuals, feeling more connected to Aduro’s mission and solutions.
Old landing page design
Wavely Homepage
Wavely homepage for talent. Goal was to make the page have a human connection. Make the talent feel like their resume will not be put into the resume black hole.
EasyPost
3-month engagement to rebrand 30+ screens and implement new design, based on refreshed brand for their 3.8M monthly visitors.
https://www.easypost.com/about-us
https://www.easypost.com/tracking-api
Email campaign for Ninja-Knives.com
Ninja Knives, a company that sold stock photos, unique graphic illustrations, along with a line of apparel, hired me to launch a summer campaign to promote their new line of tee-shirts.
The target audience was outdoor enthusiasts and active individuals who value both style and functionality in their clothing.
The goal was to create an engaging and impactful email that resonated with these customers on a personal level, encouraging them to feel a part of the Ninja Knives community.
My task was to design an email that not only showcased the products but also created a genuine connection with the recipients, aligning with their interests and lifestyle.
I designed the email with a focus on human elements that would appeal to our target audience. The header, "Hit summer in a new Ninja-Knives tee-shirt," aimed to spark excitement for outdoor activities. I used vibrant, relatable images of people enjoying summer activities such as hiking, fishing, and relaxing by the water, making it easy for recipients to picture themselves in those scenarios. Each section ("Women", "Men", "More") included motivational and inclusive messages like "There is no one alive who is you-er than you!" and "Only you can control your future," to inspire and connect with the audience on a personal level. The email ended with a warm invitation to visit Ninja Knives, emphasizing fun and community.
The email successfully fostered a human-to-human connection, evidenced by a 30% increase in engagement rates and a significant uptick in website visits. Customers responded positively to the personalized and motivational messaging, feeling more connected to the Ninja Knives brand.
